Our Mission

My story is a relatable one, finding I had nothing to wear after having my baby. I no longer had a cute bump to show off, my old clothes didn't fit or weren’t feeding friendly. I was shocked to find how difficult breastfeeding was, let alone finding suitable clothing I liked.

This is where the idea for Under the Pump was formed, I wanted to make breastfeeding easier for us mums and believed just because life has changed doesn’t mean our style had to.

That’s why Under The Pump collections are designed for the modern mum. Easy to wear, flattering for postpartum bodies and timeless designs.  All openings are cleverly hidden so you can’t tell they are feeding outfits and couldn’t be spotted against regular clothing, meaning the outfits can be worn after our breastfeeding journey ends.

  • Meet Jade

    What inspires you? 

    Art and historic costumes, I fell in love with costume design from an early age and it progressed into fashion

    What’s your favourite way to spend a day off?

    Taking Saydee for a walk to the playground

  • Meet Saydee


    Things I love

    Dancing, peek-a-boo & stealing mummy’s shoes

    Mushroom, cheese & olives

    Books (especially Dear Zoo) & Duggee!


  • South Australian Young Entrepreneurs Scheme

    I received a scholarship from Mount Barker Council to attend the Business SA training and monitoring program

  • Australian Wool Fashion Awards

    1st Place Evening/Formalwear

    1st Place Costume/Fantasy

    3rd Place Corporate Wear

  • Melbourne Fashion Week Emerging Designer Runway

    I was selected to present a three body collection that I designed and constructed. This runway acts as a launching pad for emerging fashion designers

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Best Sellers

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